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Terms of Use and Data Protection Policy


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Privacy Policy Terms of Use of the service


Data Protection and Privacy Policy (“Policy”)

Ativa.ai

is a multimedia communications and artificial intelligence company. We use data as a source of intelligence to serve our clients and help them communicate better, generating more business. To achieve our goals, we use technology to aggregate and triangulate data from various publicly accessible sources, enabling us to perform analyses and searches to improve our clients' communication with third parties that have a legitimate interest in their services and products.

Our mission is to help companies generate more business in less time, boosting the economy and fostering innovation. To generate relevant corporate intelligence, our solutions depend on the collection and use of personal and legal entity data from consultations with various publicly accessible sources and strategic partnerships with guaranteed legality. We have always paid special attention and care to the management and protection of information of any nature within our operations.

When we talk about personal data, we consider not only the respect and commitment to the security and privacy of data subjects, but also our commitment to guarantee everyone the right to choose regarding how their personal data is used.

To develop our solutions, we use information made public by the different entities that make up the direct and indirect public administration of Brazilian federative entities, especially information disclosed based on the Access to Information Law (Law No. 12,527/2011) and other normative acts that form part of the Federal Government's open data policy, as well as other publicly accessible data from non-governmental sources.

In some cases, we may also receive data from our partners/suppliers and customers for specific projects, always using contractual clauses and reports capable of establishing a high level of protection and security for the data processed, supported by the authorizations that our partners and customers have to process personal data, ensuring transparency to the holder regarding the processing carried out.

In addition, we use public and open data from the public administration to fulfill the purpose behind its publication: to foster economic and technological development and stimulate competition and innovation. This premise guides our activities and the way we process personal data.

We take compliance with the laws that protect your privacy and our (“Policy”) seriously.

Your Personal Data is yours and Brazilian law guarantees you a series of rights related to it. We are committed to complying with these rights and, to exercise the rights granted to holders of personal data under the General Data Protection Law - Law 13.709/2018, the data holder or their legal representative can make their request by accessing our company's website or directly by email

dpo@ativa.ai

.

As the

ACTIVATE.AI

obtains data from other controllers (usually direct and indirect public administration entities, Suppliers, Partners, as well as customers), it is not possible to guarantee that every request for the exercise of rights addressed to

ACTIVATE.AI

will be met in its entirety. However, in cases where the

ACTIVATE.AI

is the controller of the data to which a request for the exercise of rights is related, all measures will be taken to comply with such request, including with contractors and subcontractors of

ACTIVATE.AI

.

Whenever we receive a request to exercise rights, we may ask for additional information so that we can verify the identity of the requesters, in order to prevent fraud and especially to ensure that we only deliver information to the right people. We do this to ensure the security and privacy of everyone, within a reasonable time frame and always in compliance with applicable legislation.

This Policy describes how your personal information and data is collected, used, shared and stored. If, after reading this Policy, you still have questions, feel free to contact us by sending a message to

dpo@ativa.ai

.

Below is the main information about our data processing process and respective protection measures:

1. WITH WHOM WE SHARE PERSONAL DATA

· Our service providers and technology suppliers, only when necessary to provide contracted services;

· Our clients;

· Public Authorities, if requested and to comply with legal obligations.

a. How to know if the

ACTIVATE.AI

has Personal Data about you, and how to access it?

b. How to correct Personal Data that

ACTIVATE.AI

have over you?

c. How to delete your Personal Data, in whole or in part?

· Simply request it directly through our data protection channel

DPO@ativa.ai

.

d. If the

ACTIVATE.AI

is using your Personal Data for a purpose you do not agree with, can you object?

· Yes, as a rule we do not establish direct contact with holders of Personal Data on a day-to-day basis, it is normal that we can use legal bases that allow the processing of Personal Data without depending on your consent, such as legitimate interest,

ACTIVATE.AI

or third parties. We always exercise this right responsibly and thinking about the least possible impact on the holders of the data processed.

· In any case, if you believe that any specific purpose of processing impacts your rights in a negative way, you can send a request via email

DPO@ativa.ai

, presenting an opposition to the processing of your Personal Data for the purpose that you consider excessive.

e. Given consent to process your Personal Data, can you change your mind?

· Yes! If at any time you provide your consent for the

ACTIVATE.AI

process your Personal Data, you can revoke your consent by sending a request to the email

DPO@ativa.ai

.

f. If I want a copy of all my Personal Data, can I request it?

· Yes! We keep encrypted and monitored records of all data, just request it by email

DPO@ativa.ai

g. It is possible to obtain a list of entities, public or private, with which the

ACTIVATE.AI

shared your Personal Data?

Yes! As we keep encrypted and monitored records of all data, simply request it via email

DPO@ativa.ai

. It is important to remember that we can choose not to share information of this nature if there is a legitimate reason for maintaining confidentiality, such as in cases where Personal Data has been shared with a public authority under judicial secrecy or even when it is necessary to protect the company's commercial or industrial secrets.

ACTIVATE.AI

, to the extent guaranteed by law.

2. HOW LONG WILL PERSONAL DATA BE STORED?

Only for the time necessary to process and provide the contracted services, always observing current legislation.

3. WHAT ARE OUR RESPONSIBILITIES AND HOW DO WE PROTECT PERSONAL DATA?

Our responsibility is to take care of all Personal Data that we process and use it only for the purposes described in this Policy. To ensure everyone's privacy and the protection of the Personal Data that we process, we adopt the best security practices appropriate to our operations with the use of monitored access control, data protection policy, encryption, advanced threat monitoring, data leak prevention and other information security systems and procedures.

We also require all our employees involved in data processing to sign Confidentiality Terms, we promote training on Information Security and Privacy & Data Protection, we apply appropriate measures to ensure data integrity and we also guarantee its availability through backup and incident response plan, among other damage mitigation measures.

Although we always strive to protect the Personal Data we process, unfortunately we cannot guarantee complete security, especially in the face of malicious acts by third parties. Hardware or software failures that are not under the control of

ACTIVATE.AI

and other factors may compromise the security of the Personal Data we process. If you identify or become aware of something that compromises the security of your data, please contact us directly at

DPO@ativa.ai

As we maintain encrypted and monitored records of all data we can adjust the process to mitigate any issues in this regard.

sense.


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